Proposals
Planning for the whole community
New development needs to work for the existing communities in Gayton and Heswall. That means providing the right homes and infrastructure, respecting what people value about the area and making sure the plans are shaped around local needs.
As we develop the plans, we have looked closely at local housing needs, and the services and spaces people rely on day to day. We now want to hear from people who live and work locally so their concerns and priorities can help shape the proposals before key decisions are made.
Key features
Designed to meet the needs of the local community
- Up to 140 new homes.
- At least 35% of the homes will be designated as affordable homes.
- New public green space for recreation and relaxation.
- Funding towards community benefits and local infrastructure such as local road improvements, education and healthcare.
- A biodiversity net gain of at least 10%.
The site
Site location and masterplan
The site lies to the south of Heswall, with Gayton to the north and Chester Road to the east. The site will be accessed via Boathouse Lane.
Inclusive living
Providing homes for all
Our proposals aim to deliver a range of homes, ensuring properties are available to suit the needs of local people at different stages of life, including:
- Young people
Starter homes and shared ownership properties for those looking to get onto the property ladder. - Families
Larger, more spacious homes designed for growing households. - Downsizers
Smaller, more manageable homes for those looking to remain in the local area.
Our approach
Tackling the housing demand with affordable solutions
Over the last 20 years, house prices have risen significantly. On the Wirral, prices have increased by around 55% since 2006, reflecting a wider national trend and making it increasingly difficult for many people to access suitable homes close to family, work or support networks.
These pressures are particularly affecting younger people. Across the UK, around 29% of those aged 20-34 now live with their parents, and the average age of first-time buyers has continued to increase.
There is also clear local need, with more than 5,000 families currently on the housing waiting list on the Wirral. Providing a mix of homes, including affordable options, can help more people remain in the communities they value.
At least 35% of the homes we are proposing will be affordable housing, offering secure, good quality accommodation for those who may otherwise struggle to access suitable housing in the area.
Timeline
How will the project move forward?
We are at an early stage in developing the proposals. The timeline below outlines key anticipated stages:
November 2026
Community consultation begins.
Early 2027
Submission of outline planning application.
Summer 2027
Outline application determined.
2028 onwards
Submission of reserved matters application to agree design and layout. Construction could begin, subject to approval.
About
Bellway Homes
Bellway began as a small family business in 1946 – with a passion for building exceptional quality homes in carefully selected locations, inspired by the needs of real families. To this day, we maintain these same core values, combining our decades of expertise with the level of personalised care that Bellway is known for.
We are recognised as a five-star builder by the Home Builders Federation. This award reflects our commitment to delivering exceptional quality in the homes and places we create.
